Vibrant Earth Juices presses their way to better health
Interview with Jill Latham, owner
Q: How did you get involved in this business?
A: I worked in entertainment in Los Angeles after college but I found I wanted something with more meaning. So, I went back to school and got a master’s in nutrition, dietetics and food science and did a residency program to become a dietitian. During that time, I started juicing and it changed my life. I told everyone I knew they should try juicing but most people didn’t want to go through all the effort. That sparked my interest in producing juices and I launched my company shortly thereafter.
Q: What distinguishes you from other businesses in your category?
A: Vibrant Earth Juices is the only custom-built juice truck in Denver. We sell organic cold-pressed juices and juice cleanses. We use locally sourced produce and base our recipes on scientific research for overall wellness and vitality. Most home juicers use a spinning blade that causes heat oxidation and will degrade nutrients. The hydraulic, cold presses we use grind the produce slowly, without heat, delivering the most nutrition. We are also the only juice company that adds flax oil to our product, which enhances the absorption of nutrients (fat-soluble vitamins) and prevents spikes in blood glucose and insulin levels. This allows the body more time to digest the sugar, leaving you fuller longer.
Q: What do you like best about your line of work?
A: I love sharing my experience and knowledge with clients and helping them understand their relationship with food. When you’re doing a juice cleanse, you aren’t eating as you normally would, so you really think about food a lot. It’s amazing to see and hear how energized, alert and light people feel after they try my juices or a juice cleanse.
Q: What is your business’ biggest challenge?
A: Educating people about the benefits of juicing. Many people are starting to hear about the health benefits of juicing, and I want to make sure that I can educate and assist people so that they are juicing in a smart way.
Q: Something people might be surprised to learn about you or your business:
A: I use unique, specialized ingredients that provide specific health benefits. For example, I use turmeric, which is a natural anti-inflammatory; ginger, which helps settle your stomach; beets, which detoxify; and flax seed meal, which is great for cleansing. Oh, and I usually drink a few juices a day but I love to go out and have some good pizza. It is all about the balance!