Juice bars, juice menus, $8 single-serving bottles of kale-and-fruit juice at Whole Foods, juice “cleanses,” even a juice truck. Upscale juice (not a glass of OJ, but elixirs made with things like dandelion, ginger, beet, chard, carrot, cucumber, mint, and much more) has been ascendant in Denver and Boulder for nearly a year, and along with the flood of beverages has come a good bit of talk about their benefits.
We will get into those alleged juicing benefits in a bit, but first, my experiment. I worked with Jill Latham, a registered dietitian who owns Vibrant Earth Juices, a Denver juicery and juice truck, to go on a three-day juice fast.
Latham’s juices, like most of the nouveau concoctions, are “cold-pressed,” meaning a hydraulic press squeezes juice from the vegetables and fruits. The method extracts more liquid, and because the machine does not have whirling blades, like most home juicers, the stuff being juiced does not heat up and thus “cook.” Most people selling cold-pressed juices also trumpet that they are raw, or uncooked.
Either way, I wanted to see if I could get by on juices alone for a few days, if I indeed would feel more energetic, more “clear-headed,” as juicing-fans say.
So on a recent Tuesday morning I gulped 16 ounces of kale, romaine lettuce, dandelion, parsley, celery, cucumber, apple, lemon and flax oil, and launched into my busy day at work…
Interview with Jill Latham, owner
Q: How did you get involved in this business?
A: I worked in entertainment in Los Angeles after college but I found I wanted something with more meaning. So, I went back to school and got a master’s in nutrition, dietetics and food science and did a residency program to become a dietitian. During that time, I started juicing and it changed my life. I told everyone I knew they should try juicing but most people didn’t want to go through all the effort. That sparked my interest in producing juices and I launched my company shortly thereafter.
Q: What distinguishes you from other businesses in your category?
A: Vibrant Earth Juices is the only custom-built juice truck in Denver. We sell organic cold-pressed juices and juice cleanses. We use locally sourced produce and base our recipes on scientific research for overall wellness and vitality. Most home juicers use a spinning blade that causes heat oxidation and will degrade nutrients. The hydraulic, cold presses we use grind the produce slowly, without heat, delivering the most nutrition. We are also the only juice company that adds flax oil to our product, which enhances the absorption of nutrients (fat-soluble vitamins) and prevents spikes in blood glucose and insulin levels. This allows the body more time to digest the sugar, leaving you fuller longer.
Q: What do you like best about your line of work?
A: I love sharing my experience and knowledge with clients and helping them understand their relationship with food. When you’re doing a juice cleanse, you aren’t eating as you normally would, so you really think about food a lot. It’s amazing to see and hear how energized, alert and light people feel after they try my juices or a juice cleanse.
Q: What is your business’ biggest challenge?
A: Educating people about the benefits of juicing. Many people are starting to hear about the health benefits of juicing, and I want to make sure that I can educate and assist people so that they are juicing in a smart way.
Q: Something people might be surprised to learn about you or your business:
A: I use unique, specialized ingredients that provide specific health benefits. For example, I use turmeric, which is a natural anti-inflammatory; ginger, which helps settle your stomach; beets, which detoxify; and flax seed meal, which is great for cleansing. Oh, and I usually drink a few juices a day but I love to go out and have some good pizza. It is all about the balance!
Jill Latham, a certified masters of science (MS) and registered dietician (RD), founded Vibrant Earth Juice in Santa Barbara over three years ago. At the epicenter of health and beauty, Jill was able to tap into a holistic approach to wellness and utilize her training as a registered dietician to create organic, healthy juice with big benefits.
A native of Denver, Jill returned to the Mile High last year. Similar to Denver’s popular food trucks, but selling and delivering organic, cold-pressed juices and juice cleanses, the Vibrant Earth Juice truck is a healthful addition to the mobile food scene.
With eye-catching names like “Glow” and “Refresh”, each juice has a combination of freshly pressed raw, organic fruits and vegetables, with additions such as flax oil. “Spicy Energy” is loaded with vitamins and minerals from kale, romaine, dandelion, parsley, celery, cucumber, apple, lemon, ginger, cayenne and flax seed while “Immunity” has hard working antioxidants found in pineapple, pear, lemon, mint and flax oil…
Walk into your local natural foods store, and you’ll likely find a slew of health-touting, organic, cold-pressed juices that pack a nutritional punch. These juices can be used as a cleanse or integrated into your daily routine — and companies like Suja and BluePrint have paved the way for this commercially, offering dozens of varieties and an easy path to nutrition and health.
When Eater talked to Jill Latham of Vibrant Earth Juices at the end of May, the registered dietician and juice geek was impatiently waiting for the completion of her first business home on wheels. Now the truck is here and Vibrant Earth Juices is easier to access than ever before.
Latham is out and about in the truck daily selling the juices she makes fresh from produce sourced as locally as possible. The schedule gets updated every day through the Vibrant Earth Juices social media sites, but, as a rule, you can expect several locations to be permanent.
Here’s a peek at the schedule of the Vibrant Earth Juices truck:
Monday – 5 to 7:30 p.m. Downtown at 13th & Grant
Tuesday – 6:30 to 10 a.m in LoHi at 30th & Zuni
Wednesday – 12 to 1:30 p.m. in LoHi at 30th & Zuni and 6 to 8 p.m. in Baker at Broadway & 3rd.
Thursday – 6:30 to 10 a.m Downtown at 13th & Grant and 4:30 to 8 p.m. in Lohi at 30th & Zuni.
Friday – 12 to 1:30 p.m in Lohi, 30th & Zuni
And if you don’t want to chase the truck around, you can still order the juices or juice cleanses online and get them delivered to your home or office.
If you’re thinking to go on a short-term juice bender, right now and until Monday, August 19, Vibrant Earth Juices is offering 15% off its juices cleanses with promo code BACK2SCHOOL at checkout.
by Nikki Grey
July 26, 2012 6:29 AM
If you think going on a juice cleanse sounds like a good idea but aren’t excited about the amount of work it requires, then Vibrant Earth Juices might be just the thing for you. Santa Barbara nutritionist Jill Latham started her business, Vibrant Earth Juices, about a year ago after she noticed many of her clients would benefit from a cleanse but were daunted by the idea. She began delivering the juices she developed to local customers.
Although the three- and five-day cleanses ($195 and $325, respectively) that come in fruit and vegetable juices still can be purchased for delivery, Ms. Latham is now selling the drinks individually ($8) at Plow to Porch Organics Inc., located on upper State Street.
Four of the juices contain fruits and vegetables, such as Immunity, a pineapple, pear, lemon and mint concoction that also includes flax oil, and Calm, which features kale, beets, carrot, ginger, flax oil and cucumber with strawberry and apple. Other products include a nut milk drink and detox juice.
The benefits of juicing with these products include having more energy. “The goal is to push the reset button,” Ms. Latham said. “It kind of gets you back to a very basic eating pattern.”
Ms. Latham says that the juices eliminate most of the work and cost for clients who want to experience the health effects of a juice cleanse.
“I wanted to provide a juice that makes it as simple as possible.” Plow to Porch Organics is located at 3204 State St. You also can purchase at www.vibrantearthjuices.com.
The best local produce of the season is bottled up in Santa Barbara-based nutritionist Jill Latham’s Vibrant Earth Juices, 805-390-1906, vibrantearthjuices.com. With five different drinks to choose from, the healthy beverages are designed to cleanse and restore vitality. The energy blend ($8) is a green juice chock full of kale, dandelion, cucumber, apple, and lemon.
The words “detox and cleanse” have become a regular part of the vernacular these days when people talk about jump-starting a diet or cleaning out their bodies of unwanted toxins. I have been approached many times to try some of these programs, but there was something about this whole idea of not eating and being on a liquid diet that reminded me of prepping for a colonoscopy.
My fear of the detox and cleanse process was recently debunked after being introduced to Jill Latham, one of Santa Barbara’s newest young entrepreneurs and owner of Vibrant Earth Juices. A recent transplant from Thousand Oaks, she was drawn to the Santa Barbara area, which is not saturated with such companies as is Los Angeles. Being drawn to the health-conscious and outdoorsy lifestyle and accessibility to organic fresh fruits and vegetables year-round, Jill felt the Central Coast was the ideal place to launch her business.
Giving up a lucrative career in Hollywood’s fast lane with a management company laden with stress and anxiety, Jill began drinking fresh raw juice five years ago while taking a time out at the Miraval Wellness Resort. Upon returning home, she immediately began the journey to juicing her own fruits and vegetables, making these juices part of her daily life. According to Ms. Latham, “The benefits of this new obsession were incredible.”
She immediately noticed the lack of sluggish mornings that relied on coffee and an improvement in her skin tone. Her cravings for unhealthy food went away.
In addition to changing her diet, she also changed careers. She went back to school, and now at 31, four years later, has earned degrees in nutrition, dietetics, and food science, and is set to complete her ultimate goal of becoming a registered dietician by the end of this year.
Jill‘s concierge juicing company, Vibrant Earth Juices, was conceived and designed to provide her clients with a personalized nutrition service incorporating an abundance of nutrients through raw, fresh fruit, and vegetable juices, which she manufactures herself at a commercial kitchen in downtown Santa Barbara.
I decided after a personal consultation at my home in which she introduced me to her juicing program and inquired into my current supplement regime and other prescription drugs, that I would indeed take the plunge and commit to a “three-day” freshly pressed organic fruit and vegetable juice cleanse.
No coffee, no alcohol, no diet soda—only the 16-oz. juices, hot water with lemon, and, if starving, some toast with peanut butter. Jill assured me the juices assimilate into the bloodstream, decreasing the strain on the digestive system during normal eating and, unlike other cleanses, she promised me I would not be starving, overly hungry, or cranky. I would decrease my caloric consumption but still be providing my body the basics to rev up toxic elimination.
I also would be getting the required 5-9 servings of fresh fruits and vegetables daily that I was not normally consuming. On the following Sunday, Jill delivered my 18 bottles (six juices a day). Each bottle was filled with non-pasteurized and organic ingredients, all of which tasted very good and were labeled with numbers indicating when they were to be taken throughout the day. Some of the ingredients in “Energy 1,” the first drink of the day, included kale, romaine dandelion, parsley, celery, cucumber, apple, lemon, and flax oil. The follow-up, late-morning immunity drink included pineapple, lemon, mint, and flax oil. I made it through the three days with ease and, yes, I did feel great. I did not have any digestive upsets nor found myself starving. I was very happy when I drank the last bottle, though, and eased back into my regular eating with light meals. I did realize how much fun it was to share meals with friends and enjoy the social aspect of eating in restaurants.
According to Jill, “providing my clients the tools and support to start a successful nutrition plan and continue on that path to perfecting their own healthy lifestyle is my goal.” To distinguish her company and make her clients comfortable, she provides her education of nutrition and accessibility to increase clients’ wellness and guide them on a path for living a healthy lifestyle during the juicing program—and after. Jill surmised that Santa Barbara was home to many professional athletes, frequent exercisers, multiple fitness facilities, and supermarkets catering to wellness—and thus was a perfect place to launch her new company.
A quick, healthy energizing juice that can be delivered for an immediate health boost or a juice cleanse designed for each individual with a deeper, more intensive cleaning for your body . . . “I like to refer to it as ‘push the reset button!” Jill said.
A la carte juices and juice programs with a customized dinner plan (“Sip and Dine”) are available.
Via: Montecito Messenger