First Press in our new home – Denver!!!
A big THANK YOU to the juice guru himself, Max, founder of LivingMaxwell and his amazing, in-depth, Pressed Organic Juice Directory, for our Denver feature. It was such a pleasure speaking to him on the phone (he literally knows everyone in the juice biz) and honored to be part of his world. Take a read!!
Vibrant Earth Juices Leaves California, Ready to Make a Big Splash in Denver
Written by Max Goldberg on May 9, 2013
It is not often that you see a pressed organic juice company close up shop and relaunch in a brand new city thousands of miles away.
But that is exactly what Jill Latham did.
And my prediction is that it will turn out to be a very savvy move for this founder of Vibrant Earth Juices, an organic juice business that operated for the last few years in Santa Barbara, California and is now based in Denver.
While personal reasons were a big factor in her decision to leave California, the potential growth opportunity in Colorado was also a huge draw.
“There are no significant juice companies in Denver, and it is a market that is in need of this product, especially since residents here are so health-conscious and love to exercise. With family in Colorado, I thought it would be a great place to build the business.”
Even though Jill Latham is new to Denver, she is hardly a beginner to the pressed organic juice world. Aside from being one of the very first entrants in the Santa Barbara market, Vibrant Earth Juices has built up a national clientele to whom she ships via overnight delivery her organic juices.
As of now, Vibrant Earth Juices delivers cleanses and juices a la carte throughout the Denver area. Yet, much bigger plans are in the works.
In the next month or so, Denver residents should expect to see a Vibrant Earth Juices truck, which will be in different locations throughout the city selling pressed juice and superfood smoothies. Additionally, by the end of the year, Jill Latham hopes to have her first retail location up and running in the Lower Highlands area. And she’s got a really smart product line that will be introduced this winter: organic soups.
As a Registered Dietician and as someone who holds a masters degree in nutrition, Jill Latham brings much more to the table than just great tasting juices. For her, it is also about providing education and getting clients to understand the nutritional implications of a cleanse.
Denver residents should be extremely grateful that an experienced juice entrepreneur has rolled into town and will be working hard to keep them healthy.