Hey there friends!
Hope the start of Fall is treating you well! Remember…. this is the most important time of the year to keep up with your immunity, so make sure to supplement your diet with fresh, cold-pressed juices. It’s the easiest and most effective way to get the vitamins, minerals, antioxidants and wonderful nutrients into your cells. Not to mention, it will keep your body hydrated and prevent that feeling of being rundown. With the holidays right around the corner, it’s the best time to think about becoming SUPER healthy. Perhaps doing one of our cleanses is a great way to jumpstart your health and wellness before the craziness sets in.
Speaking of craziness, it has been a whirlwind past couple of months since getting the juice truck. Learning how to drive that beast was quite intense and then determining where to go every day was such a challenge. But we have settled into our new life with the truck and even got to name it. After opening the name game to all of our fans and followers, we came away with a great name! Our juice truck is called J.i.M. – Juice in Motion. We love it and feel like it really encapsulates everything we are striving to offer.
I also got to meet the awesome, Max Goldberg, of LivingMaxwell and founder of the Pressed Organic Juice Directory. Such an awesome guy! We talked all about the juice world and nutrition. It’s super fun to chat with someone that is so passionate about healthy living as I am. I brought over the juice truck and got to present my juice line to him and his followers. Check out the video here!!!
Thank you for continued support of VEJ and please stay tuned….we have lots of exciting news to bring you in the next couple months!
In health and happiness,
Juice bars, juice menus, $8 single-serving bottles of kale-and-fruit juice at Whole Foods, juice “cleanses,” even a juice truck. Upscale juice (not a glass of OJ, but elixirs made with things like dandelion, ginger, beet, chard, carrot, cucumber, mint, and much more) has been ascendant in Denver and Boulder for nearly a year, and along with the flood of beverages has come a good bit of talk about their benefits.Read More»
Interview with Jill Latham, owner
Q: How did you get involved in this business?
A: I worked in entertainment in Los Angeles after college but I found I wanted something with more meaning. So, I went back to school and got a master’s in nutrition, dietetics and food science and did a residency program to become a dietitian. During that time, I started juicing and it changed my life. I told everyone I knew they should try juicing but most people didn’t want to go through all the effort. That sparked my interest in producing juices and I launched my company shortly thereafter.
Q: What distinguishes you from other businesses in your category?
A: Vibrant Earth Juices is the only custom-built juice truck in Denver. We sell organic cold-pressed juices and juice cleanses. We use locally sourced produce and base our recipes on scientific research for overall wellness and vitality. Most home juicers use a spinning blade that causes heat oxidation and will degrade nutrients. The hydraulic, cold presses we use grind the produce slowly, without heat, delivering the most nutrition. We are also the only juice company that adds flax oil to our product, which enhances the absorption of nutrients (fat-soluble vitamins) and prevents spikes in blood glucose and insulin levels. This allows the body more time to digest the sugar, leaving you fuller longer.
Q: What do you like best about your line of work?
A: I love sharing my experience and knowledge with clients and helping them understand their relationship with food. When you’re doing a juice cleanse, you aren’t eating as you normally would, so you really think about food a lot. It’s amazing to see and hear how energized, alert and light people feel after they try my juices or a juice cleanse.
Q: What is your business’ biggest challenge?
A: Educating people about the benefits of juicing. Many people are starting to hear about the health benefits of juicing, and I want to make sure that I can educate and assist people so that they are juicing in a smart way.
Q: Something people might be surprised to learn about you or your business:
A: I use unique, specialized ingredients that provide specific health benefits. For example, I use turmeric, which is a natural anti-inflammatory; ginger, which helps settle your stomach; beets, which detoxify; and flax seed meal, which is great for cleansing. Oh, and I usually drink a few juices a day but I love to go out and have some good pizza. It is all about the balance!
Jill Latham, a certified masters of science (MS) and registered dietician (RD), founded Vibrant Earth Juice in Santa Barbara over three years ago. At the epicenter of health and beauty, Jill was able to tap into a holistic approach to wellness and utilize her training as a registered dietician to create organic, healthy juice with big benefits.
A native of Denver, Jill returned to the Mile High last year. Similar to Denver’s popular food trucks, but selling and delivering organic, cold-pressed juices and juice cleanses, the Vibrant Earth Juice truck is a healthful addition to the mobile food scene.
With eye-catching names like “Glow” and “Refresh”, each juice has a combination of freshly pressed raw, organic fruits and vegetables, with additions such as flax oil. “Spicy Energy” is loaded with vitamins and minerals from kale, romaine, dandelion, parsley, celery, cucumber, apple, lemon, ginger, cayenne and flax seed while “Immunity” has hard working antioxidants found in pineapple, pear, lemon, mint and flax oil…
Hey there juice friends!
Exciting news to report that we made it into The Denver Post last week!!! The food editor, Doug Brown, had done our cleanse a couple months ago and wrote a pretty awesome piece about his experience during the 3-days and also our expanding business here in Denver. Interestingly enough, I also wanted to bring light to an issue from the article. As you will notice, we are parked in front of a fire hydrant. I have had many people contact me regarding this faux pas and I thought it was important to address this issue. We do not park in front of fire hydrants and for the sake of the pic and getting the right lighting/shot, we had to move the truck very briefly. Once the shot was over, we moved it out of the way. :)
Thank you for all your support in the past 2 months as the juice truck gets more comfortable being on the road. Look forward to meeting many more of you in the months to come.
In health and happiness,
Cold-pressed juices are booming in Colorado, including Whole Foods
Juice bars, juice menus, $8 single-serving bottles of kale-and-fruit juice at Whole Foods, juice “cleanses,” even a juice truck. Upscale juice (not a glass of OJ, but elixirs made with things like dandelion, ginger, beet, chard, carrot, cucumber, mint, and much more) has been ascendant in Denver and Boulder for nearly a year, and along with the flood of beverages has come a good bit of talk about their benefits.
We will get into those alleged juicing benefits in a bit, but first, my experiment. I worked with Jill Latham, a registered dietitian who owns Vibrant Earth Juices, a Denver juicery and juice truck, to go on a three-day juice fast.
Latham’s juices, like most of the nouveau concoctions, are “cold-pressed,” meaning a hydraulic press squeezes juice from the vegetables and fruits. The method extracts more liquid, and because the machine does not have whirling blades, like most home juicers, the stuff being juiced does not heat up and thus “cook.” Most people selling cold-pressed juices also trumpet that they are raw, or uncooked.
Either way, I wanted to see if I could get by on juices alone for a few days, if I indeed would feel more energetic, more “clear-headed,” as juicing-fans say.
So on a recent Tuesday morning I gulped 16 ounces of kale, romaine lettuce, dandelion, parsley, celery, cucumber, apple, lemon and flax oil, and launched into my busy day at work.
The hours would be divided into six juices. Day one was the toughest. The juices filled me up adequately, but I craved chewing and the taste of food. By the time I got home in the evening, to a plate piled with my daughter’s homemade macaroons, my desire to chew had grown powerful; I inhaled those macaroons before returning to my blend of kale, beets, carrot, apple, cucumber, ginger, flax oil and strawberry.
The juice was no macaroon, but it was good, as were the others, which had things like almond milk, pear, pineapple, cranberry, flax oil, flax meal — all of them were packed with organic ingredients and designed to carry me through the day, with different combinations of fat, fiber and protein (from nut milk) as well as the nutrients.
Drinking nothing but nutritional juices for a short period of time doesn’t carry many health concerns, said local dietitians. Fasting might not bring with it a lot of scientifically proven benefits, but things like kale, dandelion, beet and ginger offer important nutrients to a diet; if they come in juice form, it’s better than not having them at all.
Juicing is “gaining in popularity, and it helps clients get their five to nine servings of fruit and vegetables,” said Jessica Crandall, a dietitian at Denver Wellness and Nutrition and a spokesewoman for the Academy of Nutrition and Dietitics. “Make sure you don’t do it long-term, though. And also make sure the juices aren’t just fruit-based, that they have protein, essential fatty acids, as well as vegetables. If it’s just fruit, it’s an excessive amount of calories. You might as well be eating the blueberry pie instead of the juice.”
Suzanne Farrell, owner of Cherry Creek Nutrition, said short-term cleanses are fine but not really necessary. To her, a proper cleanse is an overall diet that is free from most processed foods, and has a good balance of protein, fiber (which is eliminated in cold-pressed juices) and nutrient-dense plants and vegetables.
“I think it makes sense to put the effort forth to introduce healthy foods like kale and beets to the diet, getting more of the foods that decrease things like heart disease and cancer,” she said. “But to only do them? The research doesn’t show cleanses are beneficial.”
Both dietitians are more fond of using juices as diet supplements rather than meal replacements.
The occasional juice, rather than the six-a-day route, certainly is more affordable. One of Latham’s juices costs $10. A three-day fast, complete with juice deliveries, nutrition consultations and pre- and post-fast menu ideas, costs $195.
The cost reflects the amount of produce that goes into a juice; think about the volume of juice that gets pressed from a bunch of kale, versus an orange. It’s much less, and the high-end juices are packed with ingredients that aren’t necessarily swollen with liquid. In addition, in many cases the produce is organic, which comes at a premium.
The cold-pressed juices at Whole Foods, which were first introduced in the region about six months ago, are “booming and growing by leaps and bounds” said Dave Kauder, grocery manager for the Rocky Mountain Region. The region carries three brands of cold-pressed juices, and more are on the way. Regional managers wondered if the high price might turn the category into a dud, but that hasn’t happened, and Rocky Mountain-area stores are considering adding their own cold press machines in a month or so.
Despite the dietitians’ reservations about fasting, I did find the experience helpful. I appreciated how I learned to put aside cravings. When all you are having for meals is juice, you save a lot of time previously spent shopping, cooking, eating and cleaning-up. By the time it was over, I felt healthier, and never did I feel like I was starving myself.
I don’t see it happening again anytime soon, in part because of the cost. But the occasional liquid lunch? (And I’m not talking martinis.) Absolutely.
Walk into your local natural foods store, and you’ll likely find a slew of health-touting, organic, cold-pressed juices that pack a nutritional punch. These juices can be used as a cleanse or integrated into your daily routine — and companies like Suja and BluePrint have paved the way for this commercially, offering dozens of varieties and an easy path to nutrition and health.
When Eater talked to Jill Latham of Vibrant Earth Juices at the end of May, the registered dietician and juice geek was impatiently waiting for the completion of her first business home on wheels. Now the truck is here and Vibrant Earth Juices is easier to access than ever before.
Latham is out and about in the truck daily selling the juices she makes fresh from produce sourced as locally as possible. The schedule gets updated every day through the Vibrant Earth Juices social media sites, but, as a rule, you can expect several locations to be permanent.
Here’s a peek at the schedule of the Vibrant Earth Juices truck:
Monday – 5 to 7:30 p.m. Downtown at 13th & Grant
Tuesday – 6:30 to 10 a.m in LoHi at 30th & Zuni
Wednesday – 12 to 1:30 p.m. in LoHi at 30th & Zuni and 6 to 8 p.m. in Baker at Broadway & 3rd.
Thursday – 6:30 to 10 a.m Downtown at 13th & Grant and 4:30 to 8 p.m. in Lohi at 30th & Zuni.
Friday – 12 to 1:30 p.m in Lohi, 30th & Zuni
And if you don’t want to chase the truck around, you can still order the juices or juice cleanses online and get them delivered to your home or office.
If you’re thinking to go on a short-term juice bender, right now and until Monday, August 19, Vibrant Earth Juices is offering 15% off its juices cleanses with promo code BACK2SCHOOL at checkout.
We are so excited to announce that our custom built juice truck has arrived in Denver! It is more beautiful than we could have ever imagined and can’t wait to share it with everyone in Denver. We have to get signed off by the health dept and hope to be out and about by Wednesday of next week.
Look forward to bringing you the best cold-pressed juice in town!
Thanks to the amazing, Andra Zeppelin, on her great article about our move to Denver and the arrival of our juice truck. We are so excited to be featured in Eater Denver. Its an amazing website to get all the hot news on restaurants, bars, and anything food!
Check it out!!
Jill Latham packed up and moved her two year old juicing business based in Santa Barbara, California to Denver just weeks ago. Latham wanted to be in Colorado to be closer to family but she also saw an opportunity here to grow her company, Vibrant Earth Juices, and elevate the standard for cold-pressed juices in the Mile High City. Her juices are freshly pressed, raw and organic, made with fruit and vegetables sourced as locally as possible.
Right now, juice fanatics can order the juices or juice cleanses online and get them delivered to either their home or office, but in less than a month, the option to pick up from a variety of locations will become available when Vibrant Earth Juices rolls out its custom-built juicing truck to the streets of Denver.
When Latham came up with the idea of a juicing company, she had no business experience. Fresh out of school, this registered dietitian who holds amasters of science in nutrition, dietetics, and food science, decided to spread the benefits of something she was passionate about in her own life- juicing. She opened a store in Santa Barbara, built her internet presence and clientele, and now, after a cross-country move, she’s ready to bring her juices to a truck. Less than two weeks ago, she won Woman Entrepreneur of the Year in Emerging Business for Vibrant Earth Juices, presented by The Spirit of Entrepreneurship Foundation.
Latham’s juices stand out in both taste and nutritional value. The inventive combinations like pineapple, pear, and mint or pear, cucumber, ginger, lemon, and Aloe Vera Juice create unique flavor profiles. On the nutrition side, using her background as a registered dietician, Latham decided to add a teaspoon of flax oil to all of the fruit and vegetable blends. This is not common in other juices. The flax oil is a vegan oil, high in antioxidants and Omega-3 fatty acids. Including it helps with the digestion, transport, and absorption of the nutrients in the juices.
by Nikki Grey
July 26, 2012 6:29 AM
If you think going on a juice cleanse sounds like a good idea but aren’t excited about the amount of work it requires, then Vibrant Earth Juices might be just the thing for you. Santa Barbara nutritionist Jill Latham started her business, Vibrant Earth Juices, about a year ago after she noticed many of her clients would benefit from a cleanse but were daunted by the idea. She began delivering the juices she developed to local customers.
Although the three- and five-day cleanses ($195 and $325, respectively) that come in fruit and vegetable juices still can be purchased for delivery, Ms. Latham is now selling the drinks individually ($8) at Plow to Porch Organics Inc., located on upper State Street.
Four of the juices contain fruits and vegetables, such as Immunity, a pineapple, pear, lemon and mint concoction that also includes flax oil, and Calm, which features kale, beets, carrot, ginger, flax oil and cucumber with strawberry and apple. Other products include a nut milk drink and detox juice.
The benefits of juicing with these products include having more energy. “The goal is to push the reset button,” Ms. Latham said. “It kind of gets you back to a very basic eating pattern.”
Ms. Latham says that the juices eliminate most of the work and cost for clients who want to experience the health effects of a juice cleanse.
“I wanted to provide a juice that makes it as simple as possible.” Plow to Porch Organics is located at 3204 State St. You also can purchase at www.vibrantearthjuices.com.
This past Friday was an incredible moment for me when I won Woman Entrepreneur of the Year in Emerging Business for Vibrant Earth Juices. Presented by The Spirit of Entrepreneurship Foundation, I was nominated along with two other amazing businesses, Chapala Gardens and Gray Electrical Consulting + Engineering, both based in Santa Barbara, CA. When they called my name, I can’t tell you how excited I was. It truly was the culmination of 2 years of incredibly hard work and I felt so incredibly honored to be presented with this award. It just goes to show…hard work really does pay off. So again, THANK YOU to the SOE Foundation. I am so blessed!!!
A big THANK YOU to the juice guru himself, Max, founder of LivingMaxwell and his amazing, in-depth, Pressed Organic Juice Directory, for our Denver feature. It was such a pleasure speaking to him on the phone (he literally knows everyone in the juice biz) and honored to be part of his world. Take a read!!
Vibrant Earth Juices Leaves California, Ready to Make a Big Splash in Denver
Written by Max Goldberg on May 9, 2013
It is not often that you see a pressed organic juice company close up shop and relaunch in a brand new city thousands of miles away.
But that is exactly what Jill Latham did.
And my prediction is that it will turn out to be a very savvy move for this founder of Vibrant Earth Juices, an organic juice business that operated for the last few years in Santa Barbara, California and is now based in Denver.
While personal reasons were a big factor in her decision to leave California, the potential growth opportunity in Colorado was also a huge draw.
“There are no significant juice companies in Denver, and it is a market that is in need of this product, especially since residents here are so health-conscious and love to exercise. With family in Colorado, I thought it would be a great place to build the business.”
Even though Jill Latham is new to Denver, she is hardly a beginner to the pressed organic juice world. Aside from being one of the very first entrants in the Santa Barbara market, Vibrant Earth Juices has built up a national clientele to whom she ships via overnight delivery her organic juices.
As of now, Vibrant Earth Juices delivers cleanses and juices a la carte throughout the Denver area. Yet, much bigger plans are in the works.
In the next month or so, Denver residents should expect to see a Vibrant Earth Juices truck, which will be in different locations throughout the city selling pressed juice and superfood smoothies. Additionally, by the end of the year, Jill Latham hopes to have her first retail location up and running in the Lower Highlands area. And she’s got a really smart product line that will be introduced this winter: organic soups.
As a Registered Dietician and as someone who holds a masters degree in nutrition, Jill Latham brings much more to the table than just great tasting juices. For her, it is also about providing education and getting clients to understand the nutritional implications of a cleanse.
Denver residents should be extremely grateful that an experienced juice entrepreneur has rolled into town and will be working hard to keep them healthy.
We have finally arrived in our new home! Denver, Colorado!!!
We are so excited to be here and share our juice love with this amazing city and state. Of course, it was really sad to leave Santa Barbara, the inspiration and original home of VEJ, however, being close to family is of utmost importance so this move was an important one.
We are in the process of having a juice trailer built for the LoHi area, but in the meantime, our juice production is up and running. We are happy to deliver wherever, so if you are in the area and want to try our organic, cold pressed juices, email us at info@vibrantearthjuices.
In health and happiness,