Juice bars, juice menus, $8 single-serving bottles of kale-and-fruit juice at Whole Foods, juice “cleanses,” even a juice truck. Upscale juice (not a glass of OJ, but elixirs made with things like dandelion, ginger, beet, chard, carrot, cucumber, mint, and much more) has been ascendant in Denver and Boulder for nearly a year, and along with the flood of beverages has come a good bit of talk about their benefits.Read More»
Interview with Jill Latham, owner
Q: How did you get involved in this business?
A: I worked in entertainment in Los Angeles after college but I found I wanted something with more meaning. So, I went back to school and got a master’s in nutrition, dietetics and food science and did a residency program to become a dietitian. During that time, I started juicing and it changed my life. I told everyone I knew they should try juicing but most people didn’t want to go through all the effort. That sparked my interest in producing juices and I launched my company shortly thereafter.
Q: What distinguishes you from other businesses in your category?
A: Vibrant Earth Juices is the only custom-built juice truck in Denver. We sell organic cold-pressed juices and juice cleanses. We use locally sourced produce and base our recipes on scientific research for overall wellness and vitality. Most home juicers use a spinning blade that causes heat oxidation and will degrade nutrients. The hydraulic, cold presses we use grind the produce slowly, without heat, delivering the most nutrition. We are also the only juice company that adds flax oil to our product, which enhances the absorption of nutrients (fat-soluble vitamins) and prevents spikes in blood glucose and insulin levels. This allows the body more time to digest the sugar, leaving you fuller longer.
Q: What do you like best about your line of work?
A: I love sharing my experience and knowledge with clients and helping them understand their relationship with food. When you’re doing a juice cleanse, you aren’t eating as you normally would, so you really think about food a lot. It’s amazing to see and hear how energized, alert and light people feel after they try my juices or a juice cleanse.
Q: What is your business’ biggest challenge?
A: Educating people about the benefits of juicing. Many people are starting to hear about the health benefits of juicing, and I want to make sure that I can educate and assist people so that they are juicing in a smart way.
Q: Something people might be surprised to learn about you or your business:
A: I use unique, specialized ingredients that provide specific health benefits. For example, I use turmeric, which is a natural anti-inflammatory; ginger, which helps settle your stomach; beets, which detoxify; and flax seed meal, which is great for cleansing. Oh, and I usually drink a few juices a day but I love to go out and have some good pizza. It is all about the balance!
Jill Latham, a certified masters of science (MS) and registered dietician (RD), founded Vibrant Earth Juice in Santa Barbara over three years ago. At the epicenter of health and beauty, Jill was able to tap into a holistic approach to wellness and utilize her training as a registered dietician to create organic, healthy juice with big benefits.
A native of Denver, Jill returned to the Mile High last year. Similar to Denver’s popular food trucks, but selling and delivering organic, cold-pressed juices and juice cleanses, the Vibrant Earth Juice truck is a healthful addition to the mobile food scene.
With eye-catching names like “Glow” and “Refresh”, each juice has a combination of freshly pressed raw, organic fruits and vegetables, with additions such as flax oil. “Spicy Energy” is loaded with vitamins and minerals from kale, romaine, dandelion, parsley, celery, cucumber, apple, lemon, ginger, cayenne and flax seed while “Immunity” has hard working antioxidants found in pineapple, pear, lemon, mint and flax oil…
Walk into your local natural foods store, and you’ll likely find a slew of health-touting, organic, cold-pressed juices that pack a nutritional punch. These juices can be used as a cleanse or integrated into your daily routine — and companies like Suja and BluePrint have paved the way for this commercially, offering dozens of varieties and an easy path to nutrition and health.
When Eater talked to Jill Latham of Vibrant Earth Juices at the end of May, the registered dietician and juice geek was impatiently waiting for the completion of her first business home on wheels. Now the truck is here and Vibrant Earth Juices is easier to access than ever before.
Latham is out and about in the truck daily selling the juices she makes fresh from produce sourced as locally as possible. The schedule gets updated every day through the Vibrant Earth Juices social media sites, but, as a rule, you can expect several locations to be permanent.
Here’s a peek at the schedule of the Vibrant Earth Juices truck:
Monday – 5 to 7:30 p.m. Downtown at 13th & Grant
Tuesday – 6:30 to 10 a.m in LoHi at 30th & Zuni
Wednesday – 12 to 1:30 p.m. in LoHi at 30th & Zuni and 6 to 8 p.m. in Baker at Broadway & 3rd.
Thursday – 6:30 to 10 a.m Downtown at 13th & Grant and 4:30 to 8 p.m. in Lohi at 30th & Zuni.
Friday – 12 to 1:30 p.m in Lohi, 30th & Zuni
And if you don’t want to chase the truck around, you can still order the juices or juice cleanses online and get them delivered to your home or office.
If you’re thinking to go on a short-term juice bender, right now and until Monday, August 19, Vibrant Earth Juices is offering 15% off its juices cleanses with promo code BACK2SCHOOL at checkout.
by Nikki Grey
July 26, 2012 6:29 AM
If you think going on a juice cleanse sounds like a good idea but aren’t excited about the amount of work it requires, then Vibrant Earth Juices might be just the thing for you. Santa Barbara nutritionist Jill Latham started her business, Vibrant Earth Juices, about a year ago after she noticed many of her clients would benefit from a cleanse but were daunted by the idea. She began delivering the juices she developed to local customers.
Although the three- and five-day cleanses ($195 and $325, respectively) that come in fruit and vegetable juices still can be purchased for delivery, Ms. Latham is now selling the drinks individually ($8) at Plow to Porch Organics Inc., located on upper State Street.
Four of the juices contain fruits and vegetables, such as Immunity, a pineapple, pear, lemon and mint concoction that also includes flax oil, and Calm, which features kale, beets, carrot, ginger, flax oil and cucumber with strawberry and apple. Other products include a nut milk drink and detox juice.
The benefits of juicing with these products include having more energy. “The goal is to push the reset button,” Ms. Latham said. “It kind of gets you back to a very basic eating pattern.”
Ms. Latham says that the juices eliminate most of the work and cost for clients who want to experience the health effects of a juice cleanse.
“I wanted to provide a juice that makes it as simple as possible.” Plow to Porch Organics is located at 3204 State St. You also can purchase at www.vibrantearthjuices.com.
Last week, we had the opportunity to send our cleanse to Chef Amber Shea, the queen of juice cleanses. Chef Amber’s speciality is making healthy, delicious, and nutrient dense recipes and sharing them on her fun and super informative website and blog. In addition to creating recipe books and educating her followers about healthy food, she has taken it upon herself to try EVERY juice cleanse in the country and give her readers honest feedback so they can make an informed decision on which cleanse to try.
Vibrant Earth Juices was her SIXTEENTH, yes 16th!!!, juice cleanse and we were so flattered with her intelligent commentary and fabulous feedback.
Give it a read and head over to her website, ChefAmberShea.com and check out everything she has to offer. We really love her book, The Real Food Cleanse, to help you transition into a healthy, clean diet after embarking on our cleanse program.
By Chef Amber Shea on April 2, 2013
Today’s post is the sixteenth in a series of reviews of juice cleanses from companies that offer home delivery on their fresh, raw juices.
Last weekend’s juice cleanse (the last one I’ll be reviewing, for awhile at least!) came to me courtesy of Vibrant Earth Juices, based out of Santa Barbara, CA. Vibrant Earth cold-presses all their organic juices with minimal heat and friction, preserving the vitamins and enzymes within.
Developed by nutritionist Jill Latham, who holds a Masters of Science in Nutrition, Dietetics, and Food Science and is a Registered Dietitian, Vibrant Earth Juices’ goal is to energize, heal, and rejuvenate your body, all while being grounded in strong scientific and researched-based nutrition practices. Love that!
One example of Jill’s nutrition know-how in action is the fact that she includes a small amount of ALA-rich flax oil in each juice. As Jill says:
“All of the fruit and veggie juices have flax oil added, as this helps with the transport and absorption of the fat-soluble vitamins (A, D, E, and K). Your body needs a fatty acid carrier to absorb those nutrients, and the oil also helps to prevent huge spikes in blood glucose levels from the sugar in the juices. You get a much more steady absorption rate with this addition.”
Last week, I completed Vibrant Earth Juices’ 3-day juice cleanse program.
Arrival: The package was delivered bright and early at 9am on the first day of the cleanse. The contents of the box were snugly and securely packed.
I had cleared plenty of space in my fridge for the square-shaped bottles, which can be easily stacked on top of one another if needed.
Options: Vibrant Earth Juices offers one 3-day program, called their Clean Program. It contains a pre-selected set of six daily juices. Each bottle is labeled with a number to indicate the order in which you should drink them. Beyond that, you get to decide how quickly and at what times of day you drink each of them (though Jill offers recommendations on those two things).
Variety: Other than the two green juices, every drink of the day is different (though the selection doesn’t vary day-by-day).
1. Energy: Kale, Romaine, Dandelion, Parsley, Celery, Cucumber, Apple, Lemon, Flax Oil
This drink appears twice each day, and it’s a solid green-juice blend featuring cucumber and sweet apple. I like the variety of greens included, particularly the detoxifying dandelion and cleansing parsley. A dash of lemon ties it all together.
2. Immunity: Pineapple, Pear, Lemon, Mint, Flax Oil
This fruity juice is super-sweet but also a little tart, and contains just a hint of mint. I’d love to sip this beside a pool or the ocean; it totally deserves a little paper drink umbrella!
3. Refresh: Sprouted Almonds, Filtered Water, Dates, Cinnamon, Vanilla Bean
Now this was new—Vibrant Earth Juices puts their nut milk drink in the middle of the day! I couldn’t shake the feeling that it was my “bedtime drink,” though, so I did save part of it to have later each day. It’s an excellent almond milk; I love that it’s sweetened with dates and made with sprouted nuts. It’s also not overly sweet; I actually added a few drops of stevia to mine.
4. Energy: Kale, Romaine, Dandelion, Parsley, Celery, Cucumber, Apple, Lemon, Flax Oil
This juice was identical to juice #1.
5. Calm: Carrot, Beets, Kale, Apple, Strawberry, Cucumber, Ginger, Flax Oil
This drink took me by surprise—I had braced myself for a strong, beet-y red juice, but instead was greeted with a sweet, refreshing, “pink”-tasting juice (if that makes any sense!) with a clear mention of strawberry, which I’ve yet to see in any other cleanse’s juices. Truly refreshing and delicious, this is officially my new favorite way to “eat” my beets.
6. Detox: Unsweetened Cranberry Juice, Flax Meal, Filtered Water
Since the nut milk was earlier in the day, this final drink is a change of pace from other cleanses: a not-too-sweet cranberry juice drink with ground flaxseed mixed in. As Jill explains, the flax is “intended to pull everything through the digestive tract” and help in both toxin elimination and bowel movement.
Extras: Vibrant Earth Juices sends a small tote/grocery bag with your cleanse.
Cost: Vibrant Earth Juices’ cleanses cost $65 a day plus shipping (which costs between $50 and $75 per 3-day cleanse, depending on where in the country you live). This brings the total price of a 3-day cleanse to $245-$270, or $81-$90 per day.
(Full disclosure: Vibrant Earth Juices sent me this cleanse “on the house.”)
Support: The Vibrant Earth Juices website is packed with information, tips, and guidelines, and they offer unlimited email support with your cleanse. Jill also sends you detailed pre- and post-cleanse emails containing nutritional/diet recommendations, supportive tips and tricks, and even recipe suggestions.
How to Order: Online or by phone (805-895-7171). They deliver nationwide.
Final Thoughts: Vibrant Earth Juices’ cleanse is a standout for me, and I’ll tell you why: it is a comfort and confidence-booster to know that the whole program was designed from the ground up by a Registered Dietitian with a Masters degree in nutrition! That’s a level of expertise I’ve not found in any other program, and it shows up in a number of ways. Interestingly, Jill’s inclusion of flax oil in each juice parallels something I have done on my own in other cleanses—namely, before drinking particularly sugary/fruit-based juices, I’ve taken to swallowing a teaspoon or so of coconut oil to offset the sugar rush. I love how Jill points out that the flax oil in her juices boosts absorption of fat-soluble vitamins as well—it makes me wonder how much vitamin A and vitamin K I’ve missed out on in countless other green juices by not consuming them with a tiny bit of fat. When doing something as calorie-restrictive as a juice cleanse, this kind of nutrition know-how is invaluable, and casts a different light on the whole experience.
Other examples: Jill puts her nut milk (which is thoughtfully made with sprouted almonds and whole dates, by the way) in the middle of the day, which offers a greater sensation of fullness throughout the afternoon, and means you don’t go to bed still digesting a great deal of nut-based fat and protein. Instead, her last drink of the day is the detoxifying cranberry juice-flaxseed combo to promote movement of the bowels and general flushing of the digestive tract.
Jill’s frequent and ultra-helpful emails are another big plus, as well as the fact that she’s available to answer any questions you may have before, during, or after the cleanse. This level of personal support is a boon to first-time cleansers especially. In sum, I was very impressed with my Vibrant Earth Juices cleanse as a whole, and would absolutely do it again.
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I woke up on Day 2 feeling pretty normal. I wasn’t super hungry or anything (even though I did go to bed hungry) and felt like I had plenty of energy. However, as the day progressed, I started to feel like I would zone out pretty easily. Could have been the lack of calories or the fact that I wasn’t drinking my favorite double espressos throughout the day. So do I attribute the lack of focus to caffeine or just the fact that I wasn’t consuming as many calories as normal? I would have to say the caffeine!
Later in the afternoon I started to get this crazy energy high. I was super awake and hyper and felt like I was buzzing. I enjoyed the feeling and really noticed how clear-headed I was. I had to give a nutrition presentation that night to an elite cyclist club in Santa Barbara and I was slightly concerned that the lack of calories was going to cause me to forget everything I ever knew or have low energy levels. Surprisingly, I felt really great. Again, super clear-headed. I felt alive!Read More»
What an appropriate statement for the start of the cleanse! One of the main reasons I designed this program was to bring “mindfulness” back into the forefront of our brains in regards to eating and our daily nutrition. As life continues to be a constant whirlwind, our food and eating habits tend to get caught up in the craziness and most times, we are either living to eat (too much), eating to live (too little), or fueling our bodies with convenient, fast, easy foods (not necessarily healthy). We forget how to be “mindful” about our health and nutrition. Our bodies keep going and going without much less of a pause and years later, we end up with chronic illnesses; many due to the lack of mindfulness in our lives.
When you take away something that we rely on every single day to keep us energized, placate our emotions, make us happy, and allow us to socialize with other human beings, it can be a bit jarring to the body, mind and soul. However, the goal of the cleanse is to bring us back to the start – simplify the nutrition in our lives, infuse our bodies with raw, live nutrients, and let us “push the reset button”. Hence the birth of the VEJ 3-day cleanse.Read More»
I get asked all the time how often I do the cleanse. Believe me…all the time. I also get asked what’s the longest amount of time I have done the cleanse (5 days!). To be quite honest, I certainly don’t do it as often as I would like considering the accessibility I have to the products. But as we all know, life gets in the way (as done wine for that matter!) and it’s not necessary to do it all the time. So while I may not do the cleanse as often as my clients would suspect, nor am I vegan who only eats raw food, I do drink the juices every day. Whether it’s for breakfast (my favorite – Energy) or in the afternoon as a pick-me-up (my go to – Immunity, Sweet & Spice, or Refresh), I am constantly drinking fresh, raw, live juices. Like many of you know, the benefits are incredible. I am naturally a high-energy person but having the juices on a regular basis really fuel me through the day and through my life.Read More»
The best local produce of the season is bottled up in Santa Barbara-based nutritionist Jill Latham’s Vibrant Earth Juices, 805-390-1906, vibrantearthjuices.com. With five different drinks to choose from, the healthy beverages are designed to cleanse and restore vitality. The energy blend ($8) is a green juice chock full of kale, dandelion, cucumber, apple, and lemon.
The New Year is upon us and so is the time to sit down and reflect on the year that has passed – the good, the bad, the ugly and all the fabulousness in between. Most of us tend to whip out a piece of paper and pen to scribble down our 2012 Resolutions – a list of all the things we hope to achieve in the coming year. Whether you lose the list on January 1st or tack it to your fridge for the next 12 months as a constant reminder, the desire to become the best version of yourself is suddenly at the forefront of your consciousness.Read More»