Hey there friends!
Hope the start of Fall is treating you well! Remember…. this is the most important time of the year to keep up with your immunity, so make sure to supplement your diet with fresh, cold-pressed juices. It’s the easiest and most effective way to get the vitamins, minerals, antioxidants and wonderful nutrients into your cells. Not to mention, it will keep your body hydrated and prevent that feeling of being rundown. With the holidays right around the corner, it’s the best time to think about becoming SUPER healthy. Perhaps doing one of our cleanses is a great way to jumpstart your health and wellness before the craziness sets in.
Speaking of craziness, it has been a whirlwind past couple of months since getting the juice truck. Learning how to drive that beast was quite intense and then determining where to go every day was such a challenge. But we have settled into our new life with the truck and even got to name it. After opening the name game to all of our fans and followers, we came away with a great name! Our juice truck is called J.i.M. – Juice in Motion. We love it and feel like it really encapsulates everything we are striving to offer.
I also got to meet the awesome, Max Goldberg, of LivingMaxwell and founder of the Pressed Organic Juice Directory. Such an awesome guy! We talked all about the juice world and nutrition. It’s super fun to chat with someone that is so passionate about healthy living as I am. I brought over the juice truck and got to present my juice line to him and his followers. Check out the video here!!!
Thank you for continued support of VEJ and please stay tuned….we have lots of exciting news to bring you in the next couple months!
In health and happiness,
Juice bars, juice menus, $8 single-serving bottles of kale-and-fruit juice at Whole Foods, juice “cleanses,” even a juice truck. Upscale juice (not a glass of OJ, but elixirs made with things like dandelion, ginger, beet, chard, carrot, cucumber, mint, and much more) has been ascendant in Denver and Boulder for nearly a year, and along with the flood of beverages has come a good bit of talk about their benefits.
We will get into those alleged juicing benefits in a bit, but first, my experiment. I worked with Jill Latham, a registered dietitian who owns Vibrant Earth Juices, a Denver juicery and juice truck, to go on a three-day juice fast.
Latham’s juices, like most of the nouveau concoctions, are “cold-pressed,” meaning a hydraulic press squeezes juice from the vegetables and fruits. The method extracts more liquid, and because the machine does not have whirling blades, like most home juicers, the stuff being juiced does not heat up and thus “cook.” Most people selling cold-pressed juices also trumpet that they are raw, or uncooked.
Either way, I wanted to see if I could get by on juices alone for a few days, if I indeed would feel more energetic, more “clear-headed,” as juicing-fans say.
So on a recent Tuesday morning I gulped 16 ounces of kale, romaine lettuce, dandelion, parsley, celery, cucumber, apple, lemon and flax oil, and launched into my busy day at work…
Interview with Jill Latham, owner
Q: How did you get involved in this business?
A: I worked in entertainment in Los Angeles after college but I found I wanted something with more meaning. So, I went back to school and got a master’s in nutrition, dietetics and food science and did a residency program to become a dietitian. During that time, I started juicing and it changed my life. I told everyone I knew they should try juicing but most people didn’t want to go through all the effort. That sparked my interest in producing juices and I launched my company shortly thereafter.
Q: What distinguishes you from other businesses in your category?
A: Vibrant Earth Juices is the only custom-built juice truck in Denver. We sell organic cold-pressed juices and juice cleanses. We use locally sourced produce and base our recipes on scientific research for overall wellness and vitality. Most home juicers use a spinning blade that causes heat oxidation and will degrade nutrients. The hydraulic, cold presses we use grind the produce slowly, without heat, delivering the most nutrition. We are also the only juice company that adds flax oil to our product, which enhances the absorption of nutrients (fat-soluble vitamins) and prevents spikes in blood glucose and insulin levels. This allows the body more time to digest the sugar, leaving you fuller longer.
Q: What do you like best about your line of work?
A: I love sharing my experience and knowledge with clients and helping them understand their relationship with food. When you’re doing a juice cleanse, you aren’t eating as you normally would, so you really think about food a lot. It’s amazing to see and hear how energized, alert and light people feel after they try my juices or a juice cleanse.
Q: What is your business’ biggest challenge?
A: Educating people about the benefits of juicing. Many people are starting to hear about the health benefits of juicing, and I want to make sure that I can educate and assist people so that they are juicing in a smart way.
Q: Something people might be surprised to learn about you or your business:
A: I use unique, specialized ingredients that provide specific health benefits. For example, I use turmeric, which is a natural anti-inflammatory; ginger, which helps settle your stomach; beets, which detoxify; and flax seed meal, which is great for cleansing. Oh, and I usually drink a few juices a day but I love to go out and have some good pizza. It is all about the balance!